Ufuk Süleyman Oflaz

06Diagnosis, cash control and improvement roadmap

Operational Turnaround Plan

A planning framework that diagnoses the sources of a company’s deteriorating performance with financial data, brings cash under control and ties improvement steps to measurable targets.

Built by:

The problem

In companies whose results are deteriorating, the problem is often seen as a general “fall in profitability”. Cost cuts made without knowing which product, customer, unit or process is destroying value can weaken the company instead of fixing the problem.

Why it matters

A turnaround runs on limited time and cash. The right diagnosis makes sure resources go where they will have the most effect.

Approach

  1. Analyse profitability and cash generation by product, customer and unit.
  2. Establish short-term cash control with a 13-week cash plan.
  3. Prioritise cost, pricing, working capital and process improvements by impact and feasibility.
  4. Tie each step to an owner, a date and a measurable indicator in a roadmap, and track it regularly.

What it examines

  • Profitability analysis by product, customer and unit
  • Identifying cash-consuming areas
  • Working capital improvement
  • Cost and pricing actions
  • Prioritised action plan
  • KPI-based tracking

Example output

A profitability and cash diagnostic report, an action list ranked by impact and feasibility, and a tracking table with target indicators.

Limitations

  • The plan’s success depends on management’s commitment to implementation and on data accuracy.
  • Operational and commercial decisions must be assessed together with the relevant teams.

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